Agitprop, Part 2
Van de Graaf Page Construction
Layout
Making your material look good is not a waste. Material that
looks good will be read by many more people. The waste is to lose readers
because of not making your text look good. So here are some ways to
control the look of your output:
White space
If at all possible, surround your print with white space.
See the above illustration for an idea of the classic look of book pages. White
space makes your material readable.
Bold, Italic, Underline, and BLOCK
CAPITALS
Be careful with Block Capitals. They can make your material
look as if you are shouting. But otherwise, all of these devices can help you
to create a hierarchy of meaning that will assist your readers to understand
you better.
Fonts
There are many. They are either serif (like “Times”), or they are sans-serif
(like “Calibri”).
Justify
Justify is used for columns. Columns are used for newspaper articles, and magazines.
Columns allow more words on the page.
Numbering
(footer)
Always number documents that have more than two pages. The
most versatile numbering format is the one that goes at the bottom and in the
middle. It works for left-hand (verso) and right-hand (recto) pages equally
well.
Headlines
Try to keep headlines on one line. Less is more. Five words
is a lot, for a headline.
Logos
Use logos when you can. They create an impression of
authenticity.
Break up slabs
Use all kinds of ways to break up large slabs of text, so as
to give your readers resting points, and landmarks in the text.
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